Downtown Charleston Branding Photoshoot for Wellness Business, Finely Balanced Nutrition

Meet Mia, owner of Finely Balanced Nutrition

I connected with Mia through a mutual friend. After years as a personal trainer, Mia was stepping into a new role and establishing herself as CEO of her very own company. She was kickstarting a wellness business and needed photographs to launch her new endeavor.

We chatted about her life as we fluffed heads of romaine, rinsed red radishes, and assembled lemons on the chopping block, awaiting their fate of being sliced.

As a former athlete, Mia shared her passion about the connection between food and performance. Through training, she observed first-hand how proper nutrition could completely transform her energy levels, recovery and overall well-being. Her personal experience led her to take the first steps in working with and helping others to find balance in their eating habits as well.

Finally Balanced Nutrition takes a science-driven, holistic approach to digestive health focusing on providing nutrition coaching to athletes and anyone navigating hormone issues. Her consultations provide simplified meals that are easy to prep, sustainable to maintain, delicious and great for the body.

Capturing Mia’s Holistic Approach to Business

Mia and I connected about her goals and the direction she was looking to take her brand. After understanding her vision and needs, we customized a package that broke her branding session into four different categories. Each category highlighted an important facet of her business that would also fulfill a marketing need. These included:

1. Capturing hero photos to stop her audience in their tracks on the web

2. Headshots that complimented her style and help her audience get to know her via social media

3. Simple flat-lays of her go-to fruits/veggies to use as banners on her website and promo materials

4. Lifestyle photos to build brand recognition and to use as another opportunity for viewers to get to know her

Once I had a small taste as to what Mia and her wellness business offers and needed, I knew exactly how I was going to photograph her branding session. The coloring would be clean, the composition, proportional. The final product would showcase not only pure, healthy ingredients but also a compassionate owner who cares about the health and well-being of her clients.

It was a joy to meet and photograph Mia and her business. Enjoy more photos from our session!

Ready to get started? Submit an inquiry here!